Studies have shown that the use of dietary collagen increases the skin’s hydration which improves elasticity and reduces wrinkles. As we age, both the number and the activity of skin cells (fibroblasts) that produce collagen decrease. The collagen matrix that provides skin firmness and structure starts to break down and our skin becomes dehydrated and thinner, with fine lines, wrinkles and deeper furrows starting to appear. Scientific research has proven that collagen nutrition can vitally influence our skin’s elasticity, firmness and moisture-binding capacity by contributing to optimum levels of well-organized collagen fibers. Studies have shown that the use of our marine collagen has a double effect. It not only increases the skin’s hydration by 28%, which improves elasticity and reduces the appearance of wrinkles, but it also builds up the collagen support structure under the epidermis, which creates a plumper look and counters sagging skin.